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Branding Guidelines

Highland Park Independent School District’s branding guidelines serve as a resource for maintaining a consistent, professional, and recognizable district identity across all written and visual communications.

These guidelines provide direction for creating communications that align with HPISD’s mission, values, and brand standards. Visual communication standards include approved colors, typography, logos, imagery, and presentation templates to ensure a cohesive look across district and campus materials. Written communication guidelines help establish a consistent tone and voice while providing guidance for grammar, punctuation, and overall style.

By following these guidelines, HPISD communications remain clear, professional, and reflective of the excellence and tradition of the district.

If you would like to request or use HPISD branding assets, including logos, graphics, templates, or other district marks, please contact the Communications Department for approval and access to the appropriate files and guidelines.

HP Primary Logo